Business Development
Partner and distributor search, buyer introductions, and a route to market shaped around where your product realistically fits.
China Genex helps Chinese companies enter European markets, and European companies enter China. One partner for the whole move, across B2B and ecommerce.
Entering a new market is rarely one problem. It is a chain of them. We cover the full chain, in either direction, so you are not managing several agencies in several countries.
Partner and distributor search, buyer introductions, and a route to market shaped around where your product realistically fits.
Market assessment, category fit, pricing direction, and the operational steps that follow the decision to expand.
Buyers in an unfamiliar market decide quickly. Naming, message, and positioning built for the audience you are entering.
Channel selection, campaign planning, and content written for the market you are entering rather than translated from the one you know.
Most failed market entries skip a stage.
We look at your product, your category, and the markets where it has the clearest opening - and tell you honestly when the answer is not yet.
Brand, message, and commercial model adapted for buyers in the market you are entering. The stage most companies underestimate, and where entries quietly fail.
Execution across B2B and ecommerce - partners, listings, campaigns - run by people already located in the market you are entering.
Distance is the most common reason expansion stalls. We work from inside the market you are trying to reach - whichever way you are going.
China into Europe and Europe into China. The same route travelled each way, so what we learn on one side is useful on the other.
Meetings, partner conversations, and market checks happen in person and in the local time zone, not over email from far away.
Two routes into the same market, planned as one strategy rather than two disconnected efforts.
Strategy, brand, and execution under one roof, with no handover gaps between separate suppliers.
If a market is not right for your product, we say so early. That is cheaper than finding out later.
Tell us what you make and where you are thinking of taking it - into Europe or into China. We will give you a straight view on whether there is an opening.
or email info@china-genex.com